Matrimony.com new app for LGBTQIA community, Matrimony.com launches app for LGBTQIA community
Matrimony.com launches app for LGBTQIA community: Indian marriage site has launched a new app for members of the LGBTQIA+ community.
Company is looking at an addressable market of about 11 million for the app, name as Rainbowluv.
But it is also true that there is no official data on the LGBT+ population in India.
When it comes to serious matchmaking, the LGBTQIA+ community has been largely underserved and that’s why this app comes in market.
Matrimony.com Chief Marketing Officer Arjun Bhatia said, we wanted to provide a safe and trusted platform for them.
This app will include more than 45 gender identities, 122 orientation tags and 48 pronouns, which is best.
members will require to register with government issued identity cards for to ensure safety, the company said in a statement.
india’s top court Supreme court lifted a colonial-era ban on gay sex on Sept. 6, 2018, to improve the rights for this community in the country.
but same-sex marriage does not have legal sanction in India.
Matrimony.com, which competes with Shaadi.com, will also take on apps such as Grindr and As You Are, which are best app in india.
Matrimony, owns and operates around 300 marriage-related services with the launch of Rainbowluv.
earlier this year this site also launched Jodii, an app that covers nine regional languages to reach a broader population of country.