Indian marriage site has launched a new app for members of the LGBTQIA+ community

Company is looking at an addressable market of about 11 million for the app, name as Rainbowluv. Chief Marketing Officer Arjun Bhatia said, we wanted to provide a safe and trusted platform for them.

This app will include more than 45 gender identities, 122 orientation tags and 48 pronouns

members will require to register with government issued identity cards for to ensure safety

india's top court Supreme court lifted a colonial-era ban on gay sex on Sept. 6, 2018

Matrimony, owns and operates around 300 marriage-related services

 earlier this year this site also launched Jodii, an app that covers nine regional languages